Intuitive. Interactive. Functional

This is the phase in which WAi Technologies gathers and evaluates information about the project, target audience and proposed market, The process allows us to get an extensive and in-depth understanding of the objectives, scope, and constraints of the project.

Observations are then analyzed to define core problems that have been identified.

The output of the Define stage is a human-centered problem statement. We use this to come up with out-of-the box solutions using various ideation techniques that include Brainstorm, Worst Possible Idea, Brainwrite, and SCAMPER.

The first two encourage thinking beyond traditional boundaries and in expanding the scope of the problem. The ideas generated are explored to examine and assess the best ways to solve or bypass the problem.

The design team in this stage creates numerous mockups of the product to understand any problems faced prior to this. The solutions then are assimilated and tested further to eliminate problems. At this juncture, the design team has an understanding of limitations and potential user interactivity with the application or product.

Testing is an iterative process, resulting in problems being redefined and the ways in which people react. This final stage reduces iterative costs in the development stage.